Customer Logins

Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise. Sign in to the product or service center of your choice.

Customer Logins
Jun 10, 2019 16 MINS

Fuel for Thought - Episode 5: The Customer Journey

Contributor Image
Melanie Erff

Associate Director, Automotive Advisory Services

The vehicle buyer journey is a rapidly changing landscape as technology, consumer expectations and lifestyle factors evolve including the interaction and relationship with the brand and the dealership. There are key factors that contribute to a customer’s loyalty or defection when they consider purchasing a vehicle – and critical loyalty drivers can vary by brand. As consumers demand an enhanced overall retail experience, customer convenience will likely emerge as a leading retention factor. Join Kristen Balasia and Melanie Erff as they discuss new vehicle buying trends.


SUBSCRIBE:   Apple   |   Stitcher   |   Spotify   |   RSS   |   Google Play
Previous Next

Related Posts

PODCAST Nov 19, 2024 22:17 MINS

Fuel for Thought: How EU Tariffs Will Impact the Battery Electric Vehicle Market
PODCAST Oct 15, 2024 15:08 MINS

Fuel for Thought: 2024 Presidential Election: Impacts on the US Auto Industry
PODCAST Sep 26, 2024 23:32 MINS

Fuel for Thought: The US Auto Market - OEMs and Captive Lenders Face New Challenges
{"items" : [ {"name":"share","enabled":true,"desc":"<strong>Share</strong>","mobdesc":"Share","options":[ {"name":"facebook","url":"https://www.facebook.com/sharer.php?u=http%3a%2f%2fqa.www.spglobal.com%2fmobility%2fen%2fpodcasts%2fautomotive%2fcustomer-journey.html","enabled":true},{"name":"twitter","url":"https://twitter.com/intent/tweet?url=http%3a%2f%2fqa.www.spglobal.com%2fmobility%2fen%2fpodcasts%2fautomotive%2fcustomer-journey.html&text=Fuel+for+Thought+-+Episode+5+The+Customer+Journey+%7c+S%26P+Global","enabled":true},{"name":"linkedin","url":"https://www.linkedin.com/sharing/share-offsite/?url=http%3a%2f%2fqa.www.spglobal.com%2fmobility%2fen%2fpodcasts%2fautomotive%2fcustomer-journey.html","enabled":true},{"name":"email","url":"?subject=Fuel for Thought - Episode 5 The Customer Journey | S&P Global&body=http%3a%2f%2fqa.www.spglobal.com%2fmobility%2fen%2fpodcasts%2fautomotive%2fcustomer-journey.html","enabled":true},{"name":"whatsapp","url":"https://api.whatsapp.com/send?text=Fuel+for+Thought+-+Episode+5+The+Customer+Journey+%7c+S%26P+Global http%3a%2f%2fqa.www.spglobal.com%2fmobility%2fen%2fpodcasts%2fautomotive%2fcustomer-journey.html","enabled":true}]}, {"name":"rtt","enabled":true,"mobdesc":"Top"} ]}
Filter Sort