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Featured Topics
Featured Products
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S&P Global Offerings
Featured Topics
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Language
Forecasting & Planning
Sales Performance & Marketing
Vehicle In Use
Content
Automotive
Forecasting & Planning
Sales Performance & Marketing
Vehicle In Use
Content
Automotive
Associate Director of Industry Analysis & Loyalty Solutions, S&P Global Mobility
Focus on existing customers. Three measurable actions that can increase brand loyalty: (1) Finance through captive lender, (2) Service with OEM dealer network, and (3) Certified Pre-owned Vehicles.
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