PODCAST
Sep 27, 2023
22:25 MINS
Fuel for Thought [S5|E9]: Too many toys on the shelf
The consumer is already inundated by more than 450 vehicle nameplates to choose from in the US market. With automakers rapidly adding EVs to their product portfolios, that number will soar even higher. How are OEMs, dealers, and agencies going to adjust their marketing messaging and media spend with this onslaught of products? Learn more in this episode of Fuel for Thought.
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Speaker: Jason Jordhamo, Director of Polk Automotive Solutions, S&P Global Mobility
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