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Automotive Market Monitor

Selling Dealer New and Used Registration Insights powered by Polk data

Empowering your analytics and sales department with Market Monitor, an analytics tool for media from S&P Global, is your first step towards increasing your sales revenue with national and local dealer franchises. The S&P Global online analytics tool provides on demand dealer new and used sales performance insights at DMA® geography levels. Begin your sales process with a greater understanding of the challenges and opportunities a dealer faces, and why your targeted media solution is the right platform to help them sell more cars.

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Summary of Dealer Performance

New and Used Registrations

12 Months of Data

Model Volumes

Pump in Pump out Sales

Demographic Profiles

Dealer Comparison

PDF Report Export Capability

Online Visualization

Interactive Mapping

Automotive Market Monitor enables you to
  • Understand the current automotive market conditions
  • Identify your advertising value to dealerships
  • Close more media deals with automotive dealers

Dealer Summary: Receive dealer registration overviews within a selected DMA*


DMA Top Dealers: Identify the top-selling dealers in your DMA, regardless of Brand


Dealer Demographics: Analyze dealer share by Age, Gender, Income, and Ethnicity


Pump in/Pump out: Examine which outside dealers are selling in your primary DMA, and which other markets you have the most sales in



*Designated Market Area (DMA): Geographic areas in the United States in which local television viewing is measured by Nielsen.

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