Polk Data Services enable automotive, motorcycle and power-sports marketers to power their owner, handraiser, and lead communications with industry-leading automotive intelligence.
Supercharge Your First Party Data with Automotive Expertise
Polk Data Services
Polk Data Service Offerings
Custom Models & Lead Scoring
Our S&P Global automotive experts combine your first party data and industry leading Polk Automotive Data and analytics to create custom predictive models. These models are applied to your owner, handraiser, and lead data to garner insights like in-market timing and vehicle preference.
Polk Audience Appends
Your owner and lead communication strategies are supercharged by appending our Polk Audiences to your first party consumer data. Gain automotive specific insights like competitive vehicle ownership, brand loyalty, in-market timing, credit profiles, automotive monthly payment, and lease end timing.
Hygiene & Enhancement
Ensure you have the most up-to-date contact information for your customers with our data hygiene and enhancement offerings. Polk Data Services include address standardization, national change of address support, phone and e-mail appends, demographic and lifestyle appends, and more.
Research and Analysis
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